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What's meant by an "Inbound Recruitment Strategy"

Recruiting the right employees is becoming an ever greater challenge for companies, in terms of future growth.

Does the term "Inbound" sound familiar? Hubspot, who we are partners with, helped to establish the concept of Inbound Marketing over 12 years ago to describe a new way of working with digital marketing. They realised that it was, previously, advertisers who had control, but then it began to radically change because consumers no longer liked traditional "pushy" types of marketing, but rather wanted to go online and do a Google search themselves, when they had a specific interest or need for something . So the whole way to market products and services, and even how and where to advertise vacant jobs, has completely changed.

For marketing, Hubspot created a new methodology and online platform that helps companies attract, engage and nurture customers - the Inbound Marketing methodology. In recruitment, it's exactly the same - when it comes to attracting talent - jobseekers want to know more and have a better relationship with employers. Because of this new trend, many job board sites have disappeared and Linkedin has taken over as the main recruitment platform. This means that Inbound Recruiting and Inbound Marketing must go hand in hand with your company's digital branding work.

Today, thousands of companies around the world are already using inbound marketing to find leads and customers, and to grow. The recruitment work and the pursuit of the best talents has also changed, so in fact Inbound Recruiting is simply a "carbon copy" of the Inbound Marketing strategy, as well as the practical work.

The inbound methodology
The Inbound methodology below shows the four steps in Inbound Recruiting. In the recruitment world, it is used in the same way but instead of attracting, engaging and making customers happy, the goal is to attract, engage and make your candidates and talents interested and satisfied. Borrowed from the inbound methodology, you see how the inbound recruiting methodology uses the four steps of a candidate's job journey, and the interaction they can have with you as an employer along the way to a new job.