What is Inbound Marketing

Among digital marketers in Sweden, Inbound Marketing is increasingly becoming a familiar concept. Inbound Marketing is a methodology that helps your business to capture prospects attention early in the digital purchase journey. Then, Inbound guides them through digital and social media channels towards a close.

Outbound Marketing vs Inbound Marketing

Forget about traditional marketing and advertising. Don't spend money on large e-mailing lists and a big unsolicited bulk of messages to recipients who aren't interested and stop doing print campaigns that are expensive and can't be measured. 

By using Inbound Marketing we can help your brand to focus on increasing the digital presence, to be in the right place at the right time, in the same channel as your potential customers  when they're looking for your services, your products or solutions that your business offer.

It simply works better and are time and 
cost effective, the best of all - everything is measurable!

So, why should you change your companys marketing strategy? 

Your customers buying behavior and journey have completely changed and regardless of whether it's a B2B or B2C company it almost always starts on the Internet.

By creating a digital strategy and being present in the digital and social media channels that your potential customers use when researching their problems, or looking for alternative vendors - if you do this right they will contact you instead of you chasing them

Instead of spending your entire marketing budget in order to draw attention to those who are not looking for information about you, you're spending the money on getting on the screen of those looking for what your business can do - right now in the simplest form, Inbound Marketing helps you to get find digitally, get leads, and get more deals.

It requires that all marketing tactics such as email marketing, content marketing, and social media marketing work more effectively together as a real marketing machine to increase the number of leads to your business. As soon as you get the attention of your potential customers, Inbound Marketing will help you create outstanding and educational experiences for them by offering them business-oriented content and "feeding them" while reviewing their personal purchase journey.